The mania for letterhead printing in firms and corporations is no longer news. We do not even notice how often many such documents are in our hands. But there is one caveat: we take these forms for granted in communication within the company and written communication with our brand clients only if they are done well. If the business owners or their managers miss something and did not organize it properly, we will immediately pay attention to it.
What is a letterhead?
Let’s first understand what letterheads for companies are. So, this is a unique form of a document, the upper part of which displays an indication of the brand and company. You will often find a logo or company name instead of a heading. In addition, it would be appropriate to place the corporation’s contact information there, namely, e-mail and several phone numbers and the address of the office location.
This is a very convenient tool for correspondence since you do not have to enter all the information about the company on blank sheets of paper every time. So you can save time when doing business correspondence with partners and colleagues.
What are letterheads used for?
There are many good reasons why a company might start using these forms. Here are the main reasons to try your letterhead:
1) Make others remember your logo
The logo itself is a memorization tool and your distinguishing feature. It should demonstrate the nature of your organization, present your brand briefly and succinctly, and talk about the services you operate.
Using these pictures and text with a title on your distinctive documents will help you consolidate the associations with you in the minds of competitors, partners, and customers. It is also worth remembering that visual memory works much better in humans than other types of memory, and therefore you will be able to do better if your logo is in plain sight. Such an informative picture is your statement about yourself during business correspondence. Let everyone know who they are dealing with.
2) Letterheads help to identify you among other corporations as a full-fledged brand
Using unique forms during negotiations and the conclusion of transactions, you send a hidden message to those with whom you are communicating. It should always tell them that their company is the most competent, profitable, and unique. The form will look different for each niche since you provide other services. If you target influential people and strive to attract such buyers, then your letterhead design, and indeed paperwork in general, should look elegant and restrained.
It is quite another matter if your target audience is young people and specialists, whose attention is currently tricky enough to attract. You must consider their interests and preferences in your advertising and business communication, even in writing. The main thing to remember is the rule of identity integrity. This means that having chosen a specific model for presenting yourself, your image, and your audience, you must adhere to one style in everything. And the forms will help you with this.
3) Demonstration of the official work and credibility of the company
Your letterhead is a symbol of the careful handling of parts. What separates a big and significant firm from the average? Elaboration to the smallest detail. One of these little things should be your letterheads.
What are the types of letterheads?
There are only 5 types of them:
1) Correspondence of the standard level (daily).
2) Announcements of tenders (that is, the consideration of various proposals for participation in tenders.
3) Invoices for buyers (tax invoices).
4) Permission to continue work from banks (opening, closing an account, freezing, and unfreezing accounts).
5) Forms for employees (instructions on working with company details).