Are you interested in how valuable are customer reviews to customers nowadays? Indeed, it is of great importance. The recent research states that 90% of buyers check out numerous negative and positive online reviews before visiting any website, ordering some services. You should also know that 88% of consumers rely on listed online reviews. They are extremely powerful as they serve as personal recommendations.
9 among 10 consumers consider an online review to be a push for purchase.
Thousands of customers all over the world are ready to pay up to 31% more if the chosen business/service has numerous “excellent” reviews.
72% of surveyed people think that positive reviews can really make them trust more when it goes about some local business.
92% of buyers are ready to use the offered services of any local or worldwide business if it has at least a reliable 4-star rating and the reviews are not fake.
72% of purchasers tend to make some steps as soon as they finish reading 10-15 positive reviews for a particular product or service.
There are other factors that must be considered while online shopping, choosing services, etc.
For example, 27% of people are looking for brand reliability that can be easily proved, taking even a little investigation online.
21% of buyers admire professionalism the most. So the chosen website should have good product descriptions, a successful story of development, highly skilled specialists.
18% of customers in their turn consider reputation traits to be the most important factor for some local business.
86% of people may often have some hesitations whether to buy something at a website that has even a few negative reviews, especially that are fully described and with photo proves.
In general, 1-star got on Yelp can easily boost business leads from 5% up to 9% jump in monthly revenue. Meanwhile, just one negative review can seriously harm your business. The average number of customers who can refuse to book your services in such a case is 30.
You should know that an account on Yelp is a must-have thing at the current moment, as 26,380 reviews are posted on this platform every minute.
98% of Yelp users who were looking for some business on Yelp and managed to find positive reviews, made the purchases there.
And it is shocking that 80% of daily Yelp users are those people who decide to make a purchase, that’s why they are looking for additional information on Yelp.
How Is It Effective to Cope with Negative Reviews?
In case you get a negative review, there are multiple options that you can do to rescue the situation significantly.
– You should always answer politely and promptly;
– Be calm, admit your errors and find the way to solve the problem, compensate caused inconveniences;
– Correct everything as soon as possible;
– Highlight your strong sides;
– Communicate with a customer like a person, not like a robot or corporation;
– Provide refund if it is possible;
– Ask every customer to share his experience;
– Always try to be consistent;
– Learn how rating and review platforms work to get more benefits from all these process.
