You must have met this means of outdoor advertising on the city’s streets more than once or twice, and in different variations, you did not attach any importance to it. Maybe that example of aluminum signs printing that you saw was created without soul and creativity. To prevent you from making such a careless mistake, we have written this guide on how you need to design and serve ads. You are strictly prohibited from doing in the way other buyers use yard signs.
Why should you use a yard sign?
You have several good reasons for this decision:
1) Availability of such advertisements.
It is not as expensive as the same billboards, posters, and brochures.
2) Suitable for advertising a wide variety of types of enterprise and business.
If you offer real estate services, print, sew dolls, etc., it will still not be superfluous for you to put a road sign near your office or workshop, then the whole district will know about your business.
3) Perfectly focus the eyes of passers-by on themselves.
Thus, as soon as you hook your target audience with an unusual road sign, they will immediately rush to you!
Six tips on how to use a yard sign effectively:
1) Place a road sign in addition to the main one.
We can say that a road sign is a useful means of advertising. However, best of all, it will still work for your needs in tandem with a more impressive “friend” – a billboard, banner, window advertisement, etc.
2) Focus on your celebrations.
Each business person has a detailed plan for actions and events. Why? Because it is insanely important to entertain visitors and associate them with joy.
Such a road sign is perfect for those occasions when you need to remind yourself that some festival is coming. You will see, many more clients will come!
3) Inform about new products and discounts
Do you want to increase sales for your store or company? Then be sure to put data on a new product or discounts on the posts near the track. You will see that even the usual highlighting of your ad in an unusual color will help attract an audience.
Speaking of color, let’s let the cat out of the bag. Research shows that the best colors to use in yard signs are red for multiple lines, fuchsia, and bright neon colors. For information about discounts, we advise you to use yellow, since it evokes images of promotions in the store in the mind of the client.
But we recommend that you completely forget about green shades if you place your sign somewhere on the lawn, with which it will merge into a single whole.
4) Turn your ad into a pointer.
If you are engaged in real estate activities, buyers often use yard signs to find their new home, but how will they do it if you do not have any instructions about the direction of traffic, turns, and the number of meters to the store. It is essential to install such road signs with the remaining distance if you do a hundred, groceries, or run a café. Often in such cases, a driver passing by by chance will mentally mark for himself where to go and where to turn off. Even such giants as KFC and McDonald’s resort to such tricks.
We sincerely hope that your PR move will bring you the desired results, success, and fame. Good luck to you!
